Author

My most recent book is The Social Media MBA. It’s published by John Wiley & Sons and you can order it online via Amazon or directly from your local book store quoting ISBN: 978-1119963233.

For more information you can also visit the book’s website and join our LinkedIn group of registered readers.

About the book:

It’s a fact that companies so far have only scratched the surface of what can be achieved with social media.

Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation’s social media strategy development and delivery going forward.

In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.

In ‘The Social Media MBA’ Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.

In addition, learn through cases studies from these social media leaders:

Kerry McGuire Balanza - Director of Strategic Marketing at ARM

Jan Gooding – Global Brand Director at Aviva

Stuart Handley – Communications Director at Dell

Will Lockie - Head of Social Media at Evans Cycles

Verity Clifton – Brand Marketing Manager at GlaxoSmithKlein (Ribena)

Madlen Nicolaus - Social Media Manager at Kodak

Hans Notenboom - Global Director B2B Online at Phillips

Cath Sheldon - Online PR Specialist at Sage