First Book Review on Amazon
The first chapter of Christen Holloman’s book, a ‘Quick Recap’, told me in around 13 pages everything that I thought I knew about Social Media: plan, be honest, listen, appeal, be where your customer is. I didn’t think I was so ignorant, but there’s a lot more to Social Media!
But he’s got a lot more tricks up his sleeve. Holloman has assembled an outstanding group of people to explain some really advanced topics in social media. But explain them in a way that makes the topic easy to understand.
This is also a practical book. The techniques (focus groups, for example) are well known to web designers and consultants so they will have no problem implementing them, and well known to clients who will be comfortable taking part. The difference is how you use these techniques and what you do with the results.
This is a book for consultants and advisers, and for experts in organisations. It is packed full of help to make your customers love you more. And perhaps the most important advice of all is “Have fun. At least if you are having fun, your audience may have fun too”
Podcast 2
Podcast #1 - The Podcastening
http://www.socialmedia-mba.com/podcasts/sm-mba-02-jeremy-woolf.mp3
“Holloman et al. provide a very suitable handbook for those who need more than the rah-rah social media talk. From strategy development to execution, with a look at case studies from major brands that are respected in the field of social media, this book will serve seasoned communications and marketing professionals who want to integrate today’s digital thinking into their teams’ efforts”
Scott Monty, Head of Social Media, Ford Motor Company
Jamie Grenney, VP of Social Media & Online Video, salesforce.com“Virtually every customer, partner, and employee is engaged on social channels, yet too many organizations have failed to reflect this shift. The Social Media MBA provides the strategy and real-world examples to help transform your company into a social enterprise.”
It’s all about food apps these days, a conversation with Alexa Andrzejewski, CEO at Foodspotting
Speaking to Kraig, CMO of Salesforce.com
The book, woop woop
Metaswitch CEO Kevin DeNuccio shows new mobile innovation that even would impress Mr Jobs
Speaking to Foursquare’s Director Of Business Development, Tristan Walker
Brian Wong, CEO & Founder of Kiip.me a really interesting startup
Speaking to Tim Bentley, Founder & CEO of Giftly
Meeting Cristian Cussen, VP Europe, Ning.com
